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The Archaic YouTube Policy Of Major League Baseball

Jan 11, 2012 - Psst. Over here.

Turn on the radio.

Louder. Turn the radio louder, and lean close.

I found a YouTube channel with vintage baseball stuff on it. There's a 1976 Dodgers/Pirates game, '78 Cards/Phillies, and some '80 Cubs/Giants. When I see an image like this, it's like a youth-and-peyote smoothie for me:


So amazing. But you can't see the video. I'm not going to tell you what YouTube channel it's on. The second something like this gets out, MLB Advanced Media will deploy an army of electronic minions. They'll force YouTube to delete the user's account, and all of the beautiful vintage baseball along with it. You seem like a nice person, but you're not worth it.

Sorry. MLB wants stuff like this taken down because they want you to go to MLB.com and not buy the vintage baseball games that they don't have for sale. Makes perfect sense.

When it comes to YouTube and Major League Baseball, there's a zero-tolerance policy. Whereas with the NBA, you can search for "LeBron mix" and get hundreds of highlight packages with the league's biggest star, MLB has dedicated full-time employees looking for things like a 30-second clip of a fan catching a Vinny Castilla foul ball in 2005. If you think that's hyperbole, it's exactly what happened to me. I spent hours getting the clip from my TiVo onto YouTube, but it offended MLB's sensibilities. Zero tolerance means zero tolerance.

Fine. I'll pay the $3.99 MLB might want for a Giants/Nationals game from 2005. Nothing's for free, and Bud Selig's $25 million salary isn't going to pay for itself. I'll pay my money to see me catch a foul ball.

Not for sale. At any price. Go away. And if you find it, it will be scrubbed from existence.

Hey, free market, baby. I get it. It's their product, and they have a right to make money with it. I remember being similarly annoyed when vintage video games became available over the internet in ROM format. Nintendo kept shutting down sites that offered games that Nintendo wasn't selling anymore. It was beyond frustrating, and it didn't make sense if Nintendo wasn't going to sell their vintage games. Then years later, the Wii came out, and Nintendo started selling those vintage games to play on the new system. Like a good consumer monkey, I bought too many of them. The business strategy made sense to me after that.

But does MLB really have a plan to digitize and upload the 100,000+ games that have been broadcast since the '60s? Is there really some sort of "Operation: Holy Crap Amazing" going on behind the scenes? If so, then this all makes sense. Something like that would make an incredible amount of money. If they keep the $1.99 pricing model that they currently have on the iTunes store for the games they do have for sale, MLB will be rolling around in liquid cash. I'm guessing that there's a plan to make a lot of games available.

I'm guessing it's not going to include the Cubs/Giants came from 1980 that I'm watching right now. I'm guessing there's a good chance that I'll never be able to buy a random, forgotten game from 30 or 40 years ago. Maybe in a couple of decades, something will become available.

Until then -- and this is the important part -- how does the availability of such a game do anything but help Major League Baseball?

The existence of a grainy, straight-from-Betamax video of the 1980 Giants isn't something that's going to make me say, "Well, so long MLB.tv subscription! Joe Pettini videos are online!" It's something that I'll send to my dad with a note asking if he remembers when Pettini gave me an autograph that one time. It's something that will make me look up Pettini's stats on Baseball Reference. Say, did you know that the only home run in Pettini's career came against Willie Hernandez, future Cy Young winner?

It would keep me engaged with baseball-related activities in the winter. It would allow me to share my memories of the game.

But until MLB Advanced Media realizes that a draconian zero-tolerance policy is something that only made sense in 2000 before they could figure out a better policy, I'm keeping this guy's YouTube channel to myself. If you really want a link, wear a carnation on your lapel, and meet me in front of the library at noon. I can't tell you which library. That would give away too much.

Just go there and wait. And wait. And wait. Any minute now, and you'll get to enjoy completely insignificant baseball history that isn't available anywhere else at any price. Keep waiting. Keeeeeeeep waiting ...

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Grant Brisbee

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Grant Brisbee has been the lead writer for McCovey Chronicles since 2005, when the San Francisco Giants-themed site became the second blog on the SB Nation network. He graduated from San Jose State... Read full bio


Comments

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Dear MLB: how to fix this problem.

1) Make a special website where all of these games are available for a flat fee of $9.99/year. Include a link to the retrosheet box score.
2) Scrub them of advertising in-between innings so that they run about 2 hrs. per game.
3) Sell banner ad space to enhance your revenue.
4) Make your hardest-core fans happy.
5) Pursue anyone who rebroadcasts, redistributres, or replays the games without the express written consent of MLB to the fullest extent of the law.

by jdscott on Jan 11, 2012 2:21 PM EST reply actions  

Or

5.5) Sell any available games on iTunes for $1.99 per game.

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by Al Yellon on Jan 11, 2012 3:59 PM EST up reply actions  

If I may...

6) quit being greedy d*cks
7) acknowledge your black-out policy sucks
8) acknowledge the Saturday Fox thing sucks
9) hire someone who can realize 2012 technology for new profit strategies

Damn. I missed both Castro threads.

by Tat14 on Jan 11, 2012 2:52 PM EST reply actions   2 recs

10) Fire Bud Selig immediately

2012 New York Mets, World Series Champions!

by astromets on Jan 11, 2012 11:49 PM EST up reply actions  

Grant, the real problem is

That a copyright can lapse if the holder makes a point of not enforcing it.

I realize that it seems like letting just anyone post it on YouTube sounds like a win-win situation, but it’s not. MLB actually does lose something.

Chaim Mattis Keller New York City's # 1 Royals fan!

by cmkeller on Jan 11, 2012 3:15 PM EST reply actions  

Since copyright in the United States is defined by Congress

as “however long it needs to be to ensure that all Disney products remain under copyright until the end of time”, I think it’s fair to say that it will never become public domain.

"We don't want our people to be preoccupied with seminude, crazy men jumping up and down who are chasing an inflated object," said Sheik Mohamed Osman Arus, head of operations for the Hizbul Islam insurgent group.

by PaulThomas on Jan 11, 2012 9:24 PM EST up reply actions  

Oops, my mistake, then

Chaim Mattis Keller New York City's # 1 Royals fan!

by cmkeller on Jan 12, 2012 10:31 AM EST up reply actions  

Actually, in retrospect

I don’t think I’m that far off base. True, I mixed up my trademarks with my copyrights. But wouldn’t the trademarked logos run into this problem if MLB didn’t strictly enforce their claim on the distribution of items featuring them? That’s why there are a lot of products that feature baseball players’ images with logos blacked out, right? So allowing distribution of live baseball games – one assumes that those posting such videos did not go through the trouble of editing out the logos – to be a free for all really would hurt MLB’s trademark, wouldn’t it?

Chaim Mattis Keller New York City's # 1 Royals fan!

by cmkeller on Jan 13, 2012 9:34 AM EST up reply actions  

i remember

back when mlb.com used to have a streaming site showing their best games. i used to watch that site for hours as a little kid, almost every day. and then, one day, i found that not only were the games not free anymore, but not all of them were available. i saw so many classic games back then. i wish i could do that now. i can find some football games, all baskekball games, but not one baseball game. it’s about time the mlb wakes up and realizes why people care less about baseball then ever before.

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by rexthejet on Jan 11, 2012 11:07 PM EST up reply actions  

It’s complete bollocks. There’s no reason not to have the games available at this juncture. The technology is all there, and has been for years at this point.

"I see these guys walking around with rings on, and I want one. That's what it's all about." -Ryan Vogelsong

by Solidarity on Jan 11, 2012 3:42 PM EST reply actions  

Also

The same could be said of instant replay. Bleh.

"I see these guys walking around with rings on, and I want one. That's what it's all about." -Ryan Vogelsong

by Solidarity on Jan 11, 2012 3:42 PM EST up reply actions   2 recs

I know for a fact (in my mind) Grant doesn't get paid enough to write gold like this:
Is there really some sort of “Operation: Holy Crap Amazing” going on behind the scenes?

Longest sustained laugh of 2012.

by Every6thDay on Jan 11, 2012 4:02 PM EST reply actions  

I agree that maintaining strict control is not the (biggest) problem

The inaccessibility to a majority of the historical video is what I find frustrating.

by Chris St. John on Jan 11, 2012 4:10 PM EST reply actions   1 recs

!

ohmanneverthoughtofthatohman

by Grant Brisbee on Jan 11, 2012 4:15 PM EST up reply actions  

I'm not sure whether I'd rather see that

or the “We gonna do the do. I’m going to hit these motherfocquers” game.

Not actually affiliated with whygavs.

by WHYG Zane Smith on Jan 11, 2012 4:24 PM EST up reply actions   1 recs

I'm pretty sure the film doesn't exist anymore.

They routinely wiped episodes of The Johnny Carson show back then, so what’s one more baseball game? Even a no-hitter.

by Kasey Fairchild on Jan 11, 2012 5:28 PM EST up reply actions  

"I spent hours getting the clip from my TiVo onto YouTube"

I wonder if just using a digital camera to record the TiVo while it was playing the game might have been easier, even if the video quality would have sucked.

I read your entire debacle you linked to and thought, “I’ve been there.”

by GBSimons on Jan 11, 2012 4:56 PM EST reply actions  

It goes along with their archaic policy that blacks out local broadcasts from the web subscription. Most likely, they’ve sold those rights along with the local broadcast deals.

That policy might not be deadly now, but teams are signing 15 year TV contracts. 15 years from now, when cable TV is dead, baseball will be invisible.

by Just Jake on Jan 11, 2012 5:31 PM EST reply actions  

The NFL has a bad game and some really bad owners, but they do everything they can to increase fan interest and maximize revenue. MLB has a great game but an incompetent commissioner and many stupid owners who do everything they can to destroy the game, drive away fans, and ruin their profit potential.

by ferj064 on Jan 11, 2012 5:51 PM EST reply actions   2 recs

oldest TV Jints game

And there’s the Cubs at the Giants, June ’72, B and W on NBC, about a month after the Giants acquired Charlie Williams from the Mets. Maddox in center, makes an above the fence catch.

by dnajms on Jan 11, 2012 5:57 PM EST reply actions  

There's at least a clue somewhere in here, right?

"Why [pitcher wins] should be taken as a record of the pitcher's ability is a conundrum to which no one has as yet vouchsafed an answer." M.G. Lloyd; Baseball Magazine - 1908

by Nathan Aderhold on Jan 11, 2012 6:20 PM EST reply actions  

:(

No. Unless you consider that e-mail address at the bottom of the article a clue.

by Grant Brisbee on Jan 11, 2012 6:28 PM EST up reply actions  

Great article

Although I am amazed Bud knows what the internet even is.

"Keep pushin' til' it's understood. And these badlands start treating us good."

by AussieCub on Jan 11, 2012 7:42 PM EST reply actions  

Excellent article

"You know when I'm done ranting about elite power that rules the planet under a totalitarian government that uses the media in order to keep people stupid, my throat gets parched. That's why I drink Orange Drink".-Bill Hicks

by Yossarian22 on Jan 11, 2012 8:25 PM EST reply actions  

Great read

This really hits a chord for me. I remember trying to get a friend into baseball, and I wanted to show him one of my fondest Yankee memories, the Aaron Boone walk off home run. Of course, it is no where to be found on youtube. Closest thing they had was a fan’s angle, but all you can see is hysterical fans.

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by emp1reinru1n on Jan 11, 2012 8:42 PM EST reply actions  

Are you serious?

That’s recent and a huge moment in one of MLB’s most followed teams. Go search MLB.com or Yankees.com

…or here:
http://mlb.mlb.com/video/play.jsp?content_id=2685718

http://mlb.mlb.com/video/play.jsp?content_id=3218889

Search engines. They work.

"..."

by Thaddeus Ballpheasant on Jan 11, 2012 10:03 PM EST up reply actions  

It doesn’t help that MLB.com’s built in search engine for their lousy media player is equally lousy.

"I see these guys walking around with rings on, and I want one. That's what it's all about." -Ryan Vogelsong

by Solidarity on Jan 12, 2012 2:44 PM EST up reply actions   1 recs

What about the people who broadcast baseball with implied oral consent?

by mikeschieve on Jan 11, 2012 10:00 PM EST reply actions  

They do that in International Waters.

DON'T GO TO SLEEP EARLY OR JEFF FRANCOEUR WILL HAUNT YOUR DREAMS AND LOWER YOUR OBP. - Scott

by BullManUGA on Jan 11, 2012 10:47 PM EST up reply actions  

And monkeys having knife fights…

Too bad there hasn't always been a DH...then we never would have to hear about this Ruth guy...

by Brad Spontak on Jan 12, 2012 8:03 AM EST up reply actions  

"Hey, free market, baby."

If only, right? The problem is that MLB is a government-sanctioned and -protected monopoly. I think it’s obvious that if MLB had competitors with legal access to these archives, they would be a little more eager to make the material available.

by JohnPeterson on Jan 11, 2012 10:49 PM EST reply actions  

Baseball = Monopoly

We tolerate far worse in the name of “business” by companies with less bargaining power in more socially relevant contexts.

The fault lies with the zombie consumer.

Most arguments are really about context.

by SheaWasBettor21 on Jan 11, 2012 11:18 PM EST reply actions  

If only the wii made all old games available, still have the roms on my old comp though

spoken in a scottish accent They can take our youtube’s, but they will never take our dot gifs!!!

2012 New York Mets, World Series Champions!

by astromets on Jan 11, 2012 11:47 PM EST reply actions   2 recs

I remember commenting on the strangeness of that moment

along with a dozen other people on Amazin Avenue

I believe in one Dickey, Maker of knuckles and balls

by HotChipWillBreakYourLegs on Jan 12, 2012 9:29 AM EST up reply actions  

I was going to edit it out

but it was too funny

2012 New York Mets, World Series Champions!

by astromets on Jan 12, 2012 11:08 PM EST up reply actions  

also

it just shows that Selig doesn’t care about the fans, just about making money

2012 New York Mets, World Series Champions!

by astromets on Jan 11, 2012 11:57 PM EST reply actions  

but the thing is

this draconian policy PREVENTS them from making money! It is too infuriating to comprehend. Best not to think about it, though I can’t help it, especially after yesterday’s news.

by sarcastro9 on Jan 12, 2012 1:12 AM EST up reply actions  

Wonder if policy has to do with MLB Network

I was watching one of the Countdown shows on MLBNETWORK tonight and it occurred to me that perhaps one reason the league doesn’t want old games on YouTube is to keep folks from creating highlight reels to compete with theirs.

Doesnt justify the policy, but a possible rationale.

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by Wendy Thurm on Jan 12, 2012 12:00 AM EST reply actions  

1. Draconian blackout rules (on and off the internet).
2. Draconian youtube rules.
3. Even stupider is that there are hundreds classic games are officially available on youtube, but not accessible if you’re in America.

Kansas City Royals: your 2006 and 2007 NL Central champions!

by mazoboom on Jan 12, 2012 3:33 AM EST reply actions  

I'm not a huge baseball fan by any stretch....

But that policy is absolutely absurd. Technically, clips are legal as long as the’y under 30 seconds long.

And I really think there should be some policy saying that past games become public domain after the last player participating retires. Who’s benefitting from keeping those games out of public eye? Only the MLB’s pocketbook.

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by Zorgon on Jan 12, 2012 7:01 AM EST reply actions  

The point made a few times about showing people clips

when they’re new fans is spot-on. I didn’t need the help to become a Mets fan (only the debilitating genetic code my father gave me), but when I first started getting into soccer, a huge part of my education was watching classic moments on Youtube. Liam Brady vs. Spurs, Anfield ’89, Tony Adams vs. Everton, Thierry Henry vs. Real Madrid…all fully available, and none would be if they were home runs.

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by Thomas Wachtel on Jan 12, 2012 11:16 AM EST reply actions  

Good Article

By attempting to remove copyright protected material from YouTube and elsewhere MLB simply is trying to establish and maintain a record of taking prudent steps to ensure the integrity of their property. If they didn’t do that they’d risk losing it all in future years. So, for them, it comes down to making sure it’s more difficult to get until you can buy it from them.

by directaction on Jan 13, 2012 2:54 PM EST reply actions  

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